15+ years turning hard problems into
intuitive experiences.
UX & Product Design leader, experience strategist, and thought leader — building teams and products across digital healthcare and enterprise SaaS.
15+ years
of experience in design & UX
10+ years
leading multidisciplinary teams
7+ years
in digital healthcare
5+ years
in enterprise SaaS
25M+
global members served
I love
crunchy
problems.
I build and scale UX teams, research functions, experiences, and design systems that help people navigate the hardest parts of their lives — from fertility care to navigating the healthcare system to global finance.
I excel in tackling complex problems with a user-centered design approach – the crunchier, the better. To me, the most rewarding thing is when you can provide a solution that feels easy and intuitive to a user, even though the underlying complexity is anything but.
My process
Understand the problem
Develop a deep understanding of the user and the problems to solve through discovery research
Facilitate cross-functional workshops to generate multiple innovative solutions and align stakeholders on a shared vision.
Lead rapid ideation
Deliver best-in-class experiences through close partnership with product, engineering, and stakeholders throughout development.
Measure
Ensure the product has solved the problem and is hitting key metrics — quantitative and qualitative — to inform what comes next.
Ship fast with collaboration
Good design is never done. Build feedback loops and ongoing voice-of-user programs to continuously improve.
Iterate
Selected work
With over 15 years of experience in design, user research, and strategy — across healthcare tech, SaaS, and consumer markets, on web, mobile, and beyond — I excel at tackling complex problems with a user-centered approach.
The work spans both individual contributor and leadership roles, demonstrating how my leadership and creative direction guide large-scale projects from concept to product launch.