UX Leader
I have over 10 years of experience managing global UX teams across product design, content design, research, and localization — building organizations that deliver world-class user experiences.
Experience Strategist
I use inclusive, user-centered design methods to understand users' experiences, identify problems and opportunities, and create a phased plan to achieve an innovative new experience.
Thought Leader
I share my experience through writing, public speaking, and mentoring — on designing with AI, leading a creative team, collaborative design methods, women in leadership, accessibility, remote team management, and integrating UX into agile processes.
I love
crunchy
problems.
I build and scale UX teams, research functions, experiences, and design systems that help people navigate the hardest parts of their lives — from fertility care to navigating the healthcare system to global finance.
I excel in tackling complex problems with a user-centered design approach – the crunchier the better. To me, the most rewarding thing is when you can provide a solution that feels easy and intuitive to a user, even though the underlying complexity is anything but.
My process
Understand the problem
Develop a deep understanding of the user and the problems to solve through discovery research
Facilitate cross-functional workshops to generate multiple innovative solutions and align stakeholders on a shared vision.
Lead rapid ideation
Deliver best-in-class experiences through close partnership with product, engineering, and stakeholders throughout development.
Measure
Ensure the product has solved the problem and is hitting key metrics — quantitative and qualitative — to inform what comes next.
Ship fast with collaboration
Good design is never done. Build feedback loops and ongoing voice-of-user programs to continuously improve.
Iterate
Selected work
With nearly 20 years of experience in design, user research, and strategy — across healthcare tech, SaaS, and consumer markets, on web, mobile, and beyond — I excel at tackling complex problems with a user-centered approach.
The work spans both individual contributor and leadership roles and demonstrates how my leadership and creative direction help guide large-scale projects from concept to product launch.